Opportunity
Circle K, a prominent car-washing service with facilities nationwide, required an accurate method to inform customers about real-time vehicle queue lengths. Previously, security camera images were stored and streamed online—posing serious GDPR compliance risks. They approached BMK (Atea Group), an experienced IT solutions provider, seeking a privacy-compliant, automated alternative.
Challenge
- GDPR Compliance: Eliminating the storage of personally identifiable data from camera feeds.
- Variable Conditions: Diverse setups across multiple facilities, including:
- Different camera models and varying image quality.
- Varied camera placements and angles.
- Challenging weather conditions (sunlight, rain, snow) affecting accuracy.
Solution
BMK collaborated with 1D.works to deploy a sophisticated, privacy-focused computer vision system:
- AI-Powered Vehicle Counting: Utilized Deep Learning algorithms to accurately detect and count cars, preserving personal privacy.
- Adaptive System Training: Customizable algorithm parameters for facility-specific conditions, improving accuracy continuously with new data.
- Real-Time Data Integration: Queue length information securely transmitted through an API directly integrated into Circle K’s customer-facing website.
Clear ROI and Results
- Immediate GDPR Compliance: Completely eliminated the storage of identifiable imagery, significantly reducing legal risks and compliance costs.
- Enhanced Customer Experience: Real-time, accurate queue visibility improved customer satisfaction and service usage.
- Operational Adaptability: Rapid deployment across various locations, with custom-tailored accuracy despite diverse environmental conditions.
- Continuous Improvement: Built-in capability to improve accuracy continuously, ensuring long-term operational reliability and cost efficiency.
This solution enabled Circle K to seamlessly manage customer expectations with real-time insights while fully protecting user privacy, achieving compliance, operational excellence, and improved customer engagement.